开幕式彩排摔成高位截瘫     原来，2008年7月27日彩排当晚，刘岩早早来到“鸟巢”，化妆、准备服装。虽然她的节目只有两分钟，但已精心排练了几百次，全体群众演员的合成也到了准备正式演出阶段。之前，她在“鸟巢”与各部门排练多次，每一次都是那么完美，每一次都艳惊四座。从彩排开始，刘岩从没有一次迟到、请假，她在期盼着正式开幕的那一时刻。   当晚8时25分，音乐响起，《丝路》启幕，刘岩翩跹出场，以“魔鬼般”的肢体舒展着奢华的美丽，按规定，刘岩将从“电子薄纸”上腾跳到另一个平台上，这个平台是活动的，由一辆可行进的车子制成，由人工在下面推行。当刘岩开始起跳到这个平台时，左脚刚刚踏上，右脚还未赶到，那平台却提前动了，天呀！刘岩仰天向后从近3米高的平台上摔了下来，后尾骨先落地,紧急被送往最近的奥组委指定医院抢救！抢救手术进行了整整6个小时，昨天，刘岩仍然静静地躺在解放军306医院的病床上，病例上描述刘岩伤情“胸11椎骨折脱位体呈全脊髓拉伤”最大的可能是高位截瘫。手术后刘岩虽神志清楚，但下身却无任何知觉！而据知情人士透露，刘岩将与中央电视台导演郎昆步入婚姻的殿堂。就在她对爱情和事业美好憧憬的时候，灾难不期而至。

张艺谋三导演含泪探望 称她是真正英雄    
    2008年7月27日晚刘岩摔伤急送医院手术，就在当天，张艺谋、陈维亚、张继纲三位导演第一时间赶到医院探望刘岩，但那时她还处于昏迷状态。
    2008年8月11日下午5时30分，三位导演又来到医院看望她，得知张艺谋等导演要来医院，刘岩本来想好要控制住情绪，但面对病床前的三大导演时，刘岩还是无法忍住自己的泪水。细心询问病情，关心治疗情况，三大导演在问候刘岩之后，不断地勉励这位著名的舞者增强与病魔作斗争的信念。张艺谋还特别带来了他在四张节目单和纪念册上赠给刘岩的题字。因为心中特别难受，张艺谋已说不出话来，他请张继纲在病床前面对刘岩朗读了上面的内容，当张继纲导演读到“你是我心中最深沉的痛”时，几经哽咽，令现场人无不伤感。
　　陈维亚还动情地对刘岩说：“等你站起来，重返舞台时，我第一个给你编一个舞蹈！”其实在场的人都知道,也许就此,刘岩再也站不起来了!
　　不过,一片真挚的情感，深深感染了躺在病床上的刘岩，她真诚地表示了她的心愿： “谢谢你们来看我，请你们放心，我会坚强面对，同时也会积极配合医生治疗。你们给世界创造了一个奇迹，我也要为你们三位老师创造一个奇迹。”刘岩此言一出，导演们泪水不禁再次夺眶而出。

坚强的美丽花朵  昨天，我们的记者(中国美容时尚报)专程来到医院看望刘岩。病房里，四周摆满了朋友们送来的鲜花，刘岩刚刚从医院的高压氧舱被人推回来，见到记者，仍努力伸手对记者打着招呼，眼窝里却流下两串无声的泪水。就在不久前，刘岩还为《中国美容时尚报》拍摄美容大片，没想到这次见面竟会在医院。

刘爸爸是呼市政法系统的干部，刘妈妈是医务人员，与记者见面时都是边说边哽咽，刘岩摔下，造成这样的后果对他们实在是太大的打击。刘爸爸这个内蒙古的汉子与记者刚说不了几句，就不停地抺起了眼泪，“从小孩子就喜欢舞蹈，先前让她学游泳，学画画，都引不起她的兴趣，在九岁那年一接触舞蹈后，就像痴迷一样，直到考上北京舞蹈学院附中和大学，这里面孩子吃的苦太多太多。”刘岩是父母的掌上明珠，在附中的前三年时间里，因为年龄小，父母每个周日都从呼市花十多个小时连夜赶到北京，为女儿洗衣、照顾生活，三年里的150多个周日，父母都是在汽车和火车上度过的，从未间断。“看到女儿一步步取得成绩，我们做父母的心里高兴啊”，刘妈妈告诉记者，一开始，她都不敢看刘岩练功，那个苦让人心中不忍，多少次真想将她领回来，改学其它项目，后来有一次现场看了女儿参加的“荷花杯”全国舞蹈大赛，被女儿在台上那个美丽的舞姿所深深震撼，令母亲坚定了支持女儿踏上舞坛的决心。那一次，刘岩获得“荷花杯”全国舞蹈大赛银奖，时年仅19岁。2004年她以独舞《胭脂扣》获第六届全国舞蹈大赛金奖，2005年，以独舞《桔子红了》获“荷花杯”全国舞蹈大赛金奖，2007年又在中国“文华奖”中，以主演舞剧《筑城记》和《红河谷》荣获唯一双奖。同年，代表中国参加首届亚洲青年艺术节获金奖第一名……
　　多年来，刘岩演遍各国，在法国、意大利、俄罗斯、日本等地，她的演出每每引起轰动，好评如潮。虽然年轻，刘岩却已成为中国舞界最年轻的“获奖大户”，也因为她腿功卓绝，被人们誉为“刘一腿”和“把上舞皇”。
　　刘岩在舞界的影响，引起了国内外媒体的关注，前不久，《纽约时报》总部派记者带着翻译到北京找到刘岩，约好在奥运开幕式后做一个整版的访问，但现在，专访选题将会重新改选。
　　“女儿从小就不甘心落后，意志非常坚强，我相信她会面对自己的现状，重新设计自己的人生道路。”刘爸爸说这话时，眼中噙满泪水。为了让记者拍摄受伤后的第一张照片，刘岩在家人的帮助下，第一次从平躺姿势变为靠躺着，请家人帮助理好头发，竖起胜利的手势，送给镜头一个强者的微笑。“一个舞者为了奥林匹克而倒下，我不后悔，我会将另一种美丽传扬下去……”刘岩轻轻地对记者说。
　自小，父母给刘岩取名字时，就希望她像岩石一样坚强，从艺十七年来，她攀登了一个又一个艺术高峰，一步步走向辉煌；但现在，26岁的她在人生之路上又面临着一个新的挑战，很显然，这个挑战要比跨越任何一个艺术难度都来得更加艰难、更加漫长。
导演含泪真情:
张艺谋留言：你是我心中最深沉的痛!
陈维亚留言：刘岩永远是人们心中最美的舞神！

刘岩的个人空间http://space.sina.com.cn/u/1334135721

　　相关链接：
　　1982年出生的刘岩毕业于北京舞蹈学院。从2001年起多次获得全国舞蹈大赛金银奖。她曾在三部舞剧中扮演过主角：《瓷魂》中的瓷灵、《西厢记》中的崔莺莺、《红河谷》中的丹珠。

设计师Fabio Novembre把他的椅子命名为“Her”，意思不言而喻。看上去它更像是一个艺术雕塑，性感冷艳。身为意大利人的Fabio作为东道主，以出位创意与人文设计吸引了众多目光。

大概因为奥运关系，鸟巢的网状设计理念四处可见。右图是Louise Campbell的作品，名为蜘蛛女郎，说鸟巢也可以

这组是Karim Rashid的作品，蛋壳状太空仓。一系列色彩斑斓，材质贴身，坐下去如沙发般舒适，两边的围挡符合人体工学，舒适自如。这一组椅子拿到郊外夜餐，会非常可爱。Karim生于埃及，现在美国，思维跳跃而活泼

椅如其名：Bone Chair。空间几何学被越来越多地用在椅子设计中，改变了其单薄形象。这把椅子力量饱满，适合个性人士。

日本设计师吉冈德仁的“蜂巢椅”。全纸制，不同体重的人坐上去，会把椅子压成不同的形状。这一系列最早出现在02年，赢得了“世纪最具原创性”的美誉，04年被纽约现代艺术博物馆看中，永久收藏

Few weeks ago we’ve presented 10 Principles Of Effective Web Design — a comprehensive article about effective web design and provided you with insights about how users actually think as well as with some examples of how effective designs can be achieved.

This article highlights 5 further principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.

Please notice that you might be interested in the following usability-related articles:

• 10 Usability Nightmares showcases usability nightmares you should avoid when designing functional and usable web-sites,
• 30 Usability Issues explains important usability issues, terms, rules and principles which are usually forgotten, ignored or misunderstood.

1. Use an effective marketing principle

In order to sell a product or a service you need to be able to effectively inititate the dialogue with random visitors of your site. Since your visitors have actually come to your site, they are willing to hear to you and learn what you have to offer. So how do you approach this potential clientele to maximize your earning at the end of the month?

Suggested by Strong in 1925, AIDA is the effective marketing model which describes a common list of events that are very often undergone when a person is selling a product or service:

• A - Attention (Awareness): attract the attention of the customer.
• I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
• D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A - Action: lead customers towards taking action and/or purchasing.
• Nowadays some have added another letter to form AIDA(S): S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.

In this context customers should notice that AIDA is usually the way how potential buyers are tricked into buying products or services they actually don’t need. To gain users’ trust designers need to make sure that the site provides genuine information and there is no hidden context in which the content can be understood in a different way.

It’s also more effective to offer visitors concrete arguments, situations and ideas of how a product or a service can be used instead of bombarding them with loud and empty ad-slogans.

Consider the example presented above. traffik follows the AIDA principle. If the visitors expect some information about a Content Management System they expectation is immediately confirmed with a brief introduction at the top of the site. Thus, potential customers are attracted and remain on the site (Attraction, a). The interest is then raised by showcasing features and benefits of the product (Interest, i).

To communicate how the service will satisfy user’s needs the brown info-block at the right hand at the bottom of the page is used (Desire, d). Finally the users are guided to “Take the tour” and “Free 30 day trial” buttons which attempt to lead customers towards purchasing (Action, a).

A lot of other models are known in order to sell, e.g. the BOSCH-Formula (developed by Peter Hubert):

• Be inquisitive, ask open questions
• Offer solutions, talk about the endresult benefits for the customer
• Stimulate the senses, let the customer test your product
• Cross your sales, think of all the necessary accessories
• Hit the closing point, sell when the customer is ready to buy.

2. Experiment with few colors

Dark body copy on white background and light body copy on black background are passive. Vibrant colors can help to highlight some specific elements of the site which you’d like to point users’ attention to.

However, you don’t need to use a vibrant palette to create an effective web design. Sometimes it’s useful to pick a moderate number of colors and use them efficiently. Thus your visitors will immediately see what’s more important. It will also be easier for you to focus their attention on the most important areas of the site.

Sidebarecreative.com uses only one dominant vibrant color — blue color stands for links, buttons and clickable elements. White stands for important information which summarizes the content of the current page. The rest is the content of the site with some light blueish hover effects. Excellent, modest and expressive use of colors. That’s effective.

Wilson Miner uses green, blue and pink. The dominating green color looks fresh and comforting. Blue stands for the links and pink for the hover effect. Notice the structure of the site. Although only few colors are actually used, one can immediately recognize clickable areas and detect the different sections of the site.

3. Strive for Balance

In web design balance is important because it provides users with some sense of closure and gives the feeling of permanence and stability. Balanced designs are easier to digest and to understand, because they create a visual hierarchy which clearly displays what is more important on the web-site and what is less important.

Source: The Elements of Design Applied to the Web

Apple’s design is probably one of the best examples of the symmetrical (also called formal) balance. Single design elements have either very distinctive (above) or very similar (below) weight. They are placed on both sides of an imaginary vertical line on the page which goes through the middle of the user’s screen. The design is rather static and restful which makes it easier for the visitors to comprehend the information which is presented through it. Result: balance creates a simple visual harmony.

Why is Apple’s design so efficient? Because it’s user-centric and product-centric. The design of Apple’s site resembles a theatre stage where visitors are the audience and the product is the entertainer. Notice that the site presents only the product and nothing else. Apple manages to initiate the dialogue offering only most important options

Signalfeuer.info uses an asymmetrical (informal) balance which allows for the more dynamic use of white space (and this is probably the main advantage of asymmetrical balance). The left block is smaller than the right one, however the site offers a very strong balance by using an impressive and balanced grid. Also the choice of colors is quite impressive.

According to the article Principles of Design, “asymmetrical balance may be unequal in position and intensity. To create asymmetrical balance, there must be an increase in intensity to compensate for the change in position. Intensity can be increased by changing size, shape, or tone. For a particular job, the designer might choose to position the elements to one side of the picture plane. The white space opposing must then act as a counter-balancing force.”

This is exactly what has been done on Avalonstar.com. Notice the different shapes of blocks and “hanging” heading of the blocks. White space functions as a counter-balancing force to the content presented on the right.

Grid-based approach can be helpful or even necessary for achieving balanced design layouts.

5. Address your users’ needs

As web-developer you have the primary task to comfort your visitors, addressing their needs and providing them with sufficient clues for seamless and intuitive navigation. However, to achieve this you need more than just considering an average profile of your users and stick to the decision he/she will be happy with.

To maximize your exposure you have to consider various types and profiles of your visitors. You need to identify major groups and offer each group the functionality its members would be comfortable with. That doesn’t mean that you need to create multiple versions of your web-site; it rather means that you can integrate multiple levels of user interaction in one single design layout.

For instance, according to Shneiderman’s principles of User Interface Design, it’s important to enable frequent users to use shortcuts — to increase the pace of interaction use abbreviations, special keys, hidden commands etc.

Ffffound.com offers both usual navigation and a Javascript-based keyboard navigation. This functionality is not directly seen to newbies who can browse through the site in a usual manner. Advanced users, however, are able to navigate more efficiently. Of course, you need to make it explicit and clear how to use any advanced functionality and what benefits it offers.

Another possibilities would be bookmarklets, toolbars or some specific tools such as e.g. Flickr uploader. Offering these tools you’ll offer your users easier ways to use your service and they’ll have no need to search for alternatives.

Conclusion

Effective web design doesn’t have to be colorful and pretty — it needs to be clear and intuitive. Make sure you help your visitors to understand the benefits of your web-site and offer them an easy way to explore and use your site.

Symmetrical and asymmetrical balance can be helpful in achieving a solid and clear design solution and thus provide a foundation for rich user interaction. To maximize your exposure, consider different types of users and offer them multiple levels of user interaction which would bring them back to your site.

这个看似斑驳的碗和筷子，似乎年代很久的样子，其实是饼干。适合于餐厅，节省了洗碗的过程，而且还比较干净卫生，不用消毒。顾客吃完后，如果还嫌不够，直接端起碗吃了吧。不知道它的味道如何，也可以做为饭后甜点了。当然，筷子自然是很不结实了，不适合去吃过重的。

很酷，传说中的 Geeker 装。设计师 Erik De Nijs 将键盘无缝结合在牛仔裤的前裆上，将鼠标放置在自带的布条上，可以塞到后兜里。均采用无线装置，适合应用于笔记本电脑。

便携到某种地步，只要穿上裤子就 OK 了，这样对于键盘和鼠标的操作难免会不爽。以前买过一个塑胶键盘，按钮很小，用起来非常不舒服。

牛仔裤裤腿上还自带着扬声器，任何时候都可以听到音乐。如果再配备着 WIFI 的上衣，就更加 Geeky 了。